"All chance systems of causes are not alike in the sense that they enable us to predict the future in terms of the past."

 W. Shewhart

Art of designing the value

Article

by Egor Zimin

Today users react faster and new brands are being produced permanently, so feedback between design and observer becomes more short and active.

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Digital spiral

Article

by Valentine Zubkov

The digital language code is smoothly transforming current cultural narrative of mankind. Users are intensively getting used to feel emotions that are produced, designers are trying to find a new horizons of humanity cognition and implement them in products.

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