Your personal stylist

Clouty is a platform that allows you to be aware of the latest trends, create fashion looks via constructor, as well as chat with stylists and other users.

Services

User Experience

Client

Clouty

Year

2014

Location

Russia

Research

Clouty is a technically difficult system full of features for communication, creation and collaboration between users who share the same passion for fashion. This platform allows users to create unique looks combining elements from various shops. One of the main objectives of the project is to unite Pinterest users, photographers, stylists, models and trendsetters for discussing fashion.

We started our research with building a platform map and compiling user scripts based on and customers’ needs and wishes, which then allowed us to concentrate traffic around the aggregated goods from certain online stores and engage potential consumers.

We started our research with building a platform map and compiling user scripts based on and customers’ needs and wishes, which then allowed us to concentrate traffic around the aggregated goods from certain online stores and engage potential consumers.

Credits

Egor Zimin - User research , User experience

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